Transport and Access

The proposed new Sainsbury’s at Hardwick Roundabout is ideally located to provide maximum accessibility to customers, whether they prefer to do their main food shopping by car or by bus.

The new store and link road can help facilitate improved bus services to both the store and the Hardwick Industrial Estate. We are also looking at ways to create improved cycle and pedestrian access to the site and the surrounding area.

A key element of Sainsbury’s proposals is to help facilitate the provision of a new link road to connect Scania Way with Queen Elizabeth Way. Sainsbury’s will apply for planning permission for the £multi-million new road in partnership with Morston Assets, owners of the Pinguin Foods and Hardwick Industrial Estate sites.

This is a major piece of infrastructure which is crucial in facilitating the future expansion of the Hardwick Industrial Estate.

The new link road will bring a number of important benefits to King’s Lynn:

  • Creating better access to the site of the proposed new Sainsbury’s superstore
  • Enabling access to the expanded Hardwick Industrial Estate and opening up this key site for new employment development
  • Improving access and traffic movements for businesses already located in the area
  • Helping to divert traffic from the busy Hardwick Roundabout


Sainsbury’s will provide about 600 car parking spaces at the store, including specific parent and child, and disabled spaces. Customer access to the new store will be via a new roundabout on Scania Way.

Plan showing the approximate route of the proposed new Link Road Plan showing the approximate route of the proposed new Link Road